The 2026 UK Business Outlook and Market Strategies

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ANSR July UK PRs

Trading services were asked how their turnover in February 2026 compared to January 2026, leaving out any seasonal trading. Data are plotted in the middle of the period of each wave. Around a quarter (25%) of trading organizations reported a decline in their turnover in February 2026 when compared with the previous month.

These motions follow the pattern seen in previous years when a peak in December is followed by a down trend in January and February. The industries with the greatest percentage reporting a reduction in turnover in February 2026 were: the accommodation and food service activities industry (41%) the other services market (35%) the human health and social work activities market (34%) Around 16% of trading services reported that their turnover increased in February 2026, which was broadly stable with January 2026.

ANSR July UK PRs

New UK Capital Trends Supporting Growing Firms

For trading companies with 10 or more employees, 27% reported that their turnover had actually decreased, down 6 percentage points from January 2026, and down 2 percentage points from February 2025. More than one in five (24%) companies reported that their turnover had increased, which was broadly stable with January. Trading organizations were asked how they expected their turnover to alter in April 2026. Around one in 5 (19%) trading companies reported that they anticipate a boost in their turnover in April 2026.